Manager, Lifecycle & Retention Marketing
Remote - Successful candidate must live in a state in which Point Broadband operates (AL, FL, GA, MD, MI, NY, OH, TN, TX, or VA) #LI-remote

Summary:

The Manager of Lifecycle & Retention Marketing owns customer engagement and retention programs that strengthen loyalty and reduce churn. This role builds lifecycle journeys, executes loyalty and retention campaigns, and partners with sales, field marketing, and analytics to ensure customers remain engaged and satisfied throughout their relationship with Point Broadband.

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to the following:

• Develop and execute lifecycle campaigns (onboarding, engagement, upsell, win-back) across email, SMS, and in-product channels.
• Build retention campaigns and loyalty offers that reduce churn and increase customer lifetime value.
• Partner with analytics to monitor retention, churn, and engagement metrics; recommend data-driven improvements.
• Collaborate with Brand & Communications to ensure lifecycle content is on-brand and resonates with customers.
• Partner with Sales and Field Marketing to align customer-facing campaigns with local market activity.
• Manage customer segmentation and targeting strategies for personalized communications.
• Continuously A/B test lifecycle campaigns to improve engagement and retention outcomes.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Strengths and Experience:

• Customer-obsessed marketer with experience in lifecycle, CRM, or retention marketing.
• Strong understanding of churn drivers and strategies to improve loyalty.
• Skilled in campaign design, execution, and measurement across digital channels.
• Analytical, creative, and collaborative — able to balance data insights with compelling customer experiences.
• Experience: 5–7 years (CRM, lifecycle, retention, or customer engagement programs).

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to perform computer functions and operate routine office equipment.
• Regularly required to talk, hear, and communicate effectively.
• Required to use hands to type, handle objects and paperwork.
• Required to use close vision, see colors, and be able to focus.
• Ability to communicate effectively in meetings, presentations, and written reports.
• Occasional travel to marketing events, conferences, or company locations.

Benefits:

• Medical (3 plans to choose from), Dental and Vision
• Short Term Disability
• Flexible Spending Accounts
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Share the Care Paid Time Off
• Paid Holidays
• Cell Phone Allowance *Applicable by Position*
• Career Progression Opportunities
• Discounted Broadband Services *Where Applicable*