Director, Brand & Marketing Communications
Remote - Successful candidate must live in a state in which Point Broadband operates (AL, FL, GA, MD, MI, NY, OH, TN, TX, or VA) #LI-remote

Summary:

The Director of Brand & Marketing Communications leads Point Broadband’s brand, product, and go-to-market communications strategy. This leader oversees brand messaging, creative development, product positioning, promotional strategy, research, and organic/earned media. Partnering closely with Performance Marketing, Field Marketing, and Sales, this role ensures Point Broadband shows up consistently and effectively across all channels to drive brand affinity, customer engagement, and product adoption.

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to the following:

• Own brand positioning, messaging frameworks, and creative direction across all channels.
• Lead development and execution of go-to-market strategies for product launches, pricing, and promotions.
• Oversee brand/awareness media planning in collaboration with Field Marketing and Performance Marketing teams.
• Guide product marketing efforts including speed tier adoption strategies and ARPU growth initiatives.
• Lead customer and competitive research to inform brand, product, and communications strategies.
• Manage content, organic social and earned media programs to strengthen engagement and advocacy.
• Partner with sales and field teams to ensure consistent and compelling customer-facing communications.
• Develop and mentor a team of (2) communications and product marketing managers.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Key Strengths and Experience:

• Strong background in integrated marketing communications, brand strategy, or product marketing.
• Proven experience leading go-to-market campaigns that drive measurable brand and business outcomes.
• Strategic thinker with strong creative sensibility and storytelling skills.
• Collaborative leader who excels at cross-functional alignment and team development.
• Experience: 10–12+ years (brand strategy, integrated marketing communications, product marketing leadership).

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to perform computer functions and operate routine office equipment.
• Regularly required to talk, hear, and communicate effectively.
• Required to use hands to type, handle objects and paperwork.
• Required to use close vision, see colors, and be able to focus.
• Ability to communicate effectively in meetings, presentations, and written reports.
• Occasional travel to marketing events, conferences, or company locations.

Benefits:

• Medical (3 plans to choose from), Dental and Vision
• Short Term Disability
• Flexible Spending Accounts
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Share the Care Paid Time Off
• Paid Holidays
• Cell Phone Allowance *Applicable by Position*
• Career Progression Opportunities
• Discounted Broadband Services *Where Applicable*