Marketing Coordinator
Foley, AL 
 

Do you want to be part of a team that’s changing the way communities connect? Point Broadband takes pride in offering reliable and affordable broadband services to rural communities and small towns across the region. We’re always on the lookout for talented, driven individuals to help us bring top-quality broadband services to more customers. Are you ready to be an integral part of a dynamic organization that values hard work, collaboration, and a steadfast commitment to providing exceptional service to our customers? Please let us hear from you!

Summary:

This position is responsible for supporting the development and execution of marketing strategies to promote products, services, and brand awareness. This role involves coordinating marketing campaigns, managing digital and traditional marketing channels, and collaborating with cross-functional teams to drive customer engagement and growth. Responsible for analyzing market trends, tracking performance metrics, and assisting with content creation and event planning to ensure alignment with business objectives.

Duties and Responsibilities:

Essential duties and responsibilities include, but are not limited to those listed below:

• Manage acquisition marketing strategy execution to acquire new customers and meet the company’s overall subscriber objectives.
• Management and execution of corporate direct mail, leads program, local overlays, and product incentives.
• Coordinate and participate in campaign events, including after hours and weekends.
• Provide day-to-day coordination with third-party advertising agencies, print vendors, and database marketing partners.
• Analyze and report on results\ objectives and is consistent with brand and voice.
• Identify new opportunities for customer growth through alternate channels and leads management.
• Manage the budget within corporate guidelines, monitor actual expenses for acquisition tactics and re-forecast, as necessary.
• Potential opportunity for management of contractors or full-time employees to direct their activities and productivity and delegate duties accordingly.
• Other duties as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

High school diploma or equivalent required. Bachelor’s Degree preferred.

Experience/Skills Needed:

• Previous marketing experience preferred.
• Demonstrated ability to develop and maintain strong relationships.
• Strong organizational skills, excellent follow through.
• Excellent project management and organizational skills, and proven ability to manage a large number of multiple priorities and projects.
• Excellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces including brochures, direct mail and other customer education/sales collateral and advertisements.
• Ability to work cross functionally and communicate effectively with a variety of internal and external audiences.

Computer Skills:

• Must possess strong computer skills, with proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to talk, hear, and communicate effectively. 
• While performing the duties of this job, the employee is regularly required to use both hands, is frequently required to stand, sit, stoop, talk and hear (communicate verbally in person and via telephone), and be able to read computer screens, correspondence and reports.
• The employee must occasionally walk, reach with hands and arms, and drive a vehicle. The employee may occasionally lift and/or move up to 30 pounds. May be required to climb stairs, ladders or ramps.
• The job is generally performed in various office settings, and the employee may be subject to related conditions such as dust.
• The ambient noise level is usually quiet, consisting of normal conversations, business machines (copiers, printers,) and telephones, but occasionally may be above normal for portions of business day.
• The employee must be able to concentrate on details, work under deadline pressures, apply sound logic and judgment, and prioritize tasks.
• Must be able to focus and multi-task in a busy environment, with the ability to successfully handle stressful situations in a calm and professional manner.

Benefits:

• Medical (3 plans to choose from), Dental and Vision
• Short Term Disability
• Flexible Spending Accounts
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Share the Care Paid Time Off
• Paid Holidays
• Cell Phone Allowance *Applicable by Position*
• Career Progression Opportunities
• Discounted Broadband Services *Where Applicable*